Attention: Consultants, Coaches, Thought Leaders, Change Makers, Authors, Speakers, Healers and Anyone
Wanting to Host a Profitable Telesummit
How to Confidently Charge Admission to Your First (or Next) Telesummit So You Stop Under Valuing Your Content & Make More Money
Dear Emerging Successful Telesummit Host:
Do you know the #1 question I get asked about telesummits?
It’s how to price them!
I meet many coaches, consultants and thought leaders who scratch their heads wondering how to make money from telesummit sign-ups. Because of the mystery around pricing telesummits, many coaches, consultants and thought leaders end up giving access to the 8, 12 or 24 expert interviews for free.
When I ask why they did so, I hear every excuse:
- “My mentor/business partner/husband told me to do it this way.”
- “Everyone in the marketplace is doing free telesummits, so I thought this was the norm.”
- “I just want to grow my list.”
- “The money just doesn’t matter to me. I simply want to give this to the world.”
- “I offered high ticket items to my list – and they didn’t buy – so, I decided to give this away for free to spur on interest.”
- “I thought I’d make money on upgrades and speaker offers.”
But it doesn’t have to be that way. There is a simple formula you can use to price your telesummit so you stop undervaluing your content and make more money in less time.
But first, here’s why you should listen to me…
Leesa Barnes Motivational Teacher
My name is Leesa Barnes and I’m an award winning motivational teacher, author of 4 books and creator of countless homestudy programs all focused on the topic of virtual events. Choice Magazine, the magazine for professional coaching, called me “the go to person for virtual event know how.”
As Founder of the International Association of Virtual Event Managers (IAVEM) and author of Multiple Streams of Virtual Event Income, I’ve logged thousands of hours organizing virtual events since setting up my first one in 2001.
Along with my team of Certified Virtual Event Managers, we use a proven step-by-step process to help our clients earn 5 to 6-figures from their telesummits, video summits, webinars and virtual events – from admissions alone.
I know what works and what doesn’t when it comes to pricing a telesummit.
I’ve seen many who host one telesummit for free, experience a little bit of success, then launch a program to teach others how to host their own. However, these one-hit-telesummit-wonders just don’t have enough experience to understand that how you price a telesummit for one audience may not work for another.
Partial List of Virtual Event Clients
My pricing advice comes from a decade of setting up virtual events for companies both large & small.
I’ve worked on telesummits for work-at-home moms, virtual assistants, C-level executives, accountants, lawyers, engineers, direct sellers, coaches, speakers, consultants, therapists, yoga, sexual educators and divorced parents – just to name a few.
I’ve watched my clients get industry awards, carve out more time to spend with grandchildren, get invited to speak at gala events, double, triple – even quadruple – their list, all because they hosted a virtual event where attendees paid for access.
In my experience, not charging for access to your telesummit can cost you big. In the following video, I shared my telesummit tips at a closed door workshop. Here’s how passionate I am about helping you NOT host a freemium telesummit.
You wouldn’t give away the content of your $500 homestudy program for free, right? So, why then give away your most valuable telesummit asset – the expert interviews?
Once you know HOW to price your telesummit, you’ll stop undervaluing your speaker’s expertise, be more confident about your telesummit and make more money in less time.
In this training, you’ll discover:
- How to successfully price your telesummit using these 3 magical keys
- The one strategy you MUST use to offer free content without giving away any of your telesummit sessions (Confused? I’ll clear it up in this training)
- How hosting a battle of the sexes preview series helped me earn $40,000 with one of my telesummits (and other clever ideas to generate excitement about your telesummit before it begins)
- Ways to use the 4 C’s so you add the right features to your telesummit packages without going broke
- How one woman earned 5-figures from her “woowoo” themed telesummit using this clever pricing strategy (I have never seen anyone do this before and I share it with you in this training)
“I created a list of fabulous speakers for my telesummit, began contacting them, then decided against it – hearing that it was not worth the work – especially if it was free. I was turned off and figured others would also be turned off by yet another free telesummit. Despite this, the idea of hosting a telesummit kept calling me so I signed up for Telesummit Pricing Secrets.
“I got more than I expected. The audio program and PDF worksheets offered valuable how-to information. The membership site, which perfectly complements the self-study with clear steps and recommended resources, and the “Take Action Challenge,” have helped me take immediate action on what I’m learning.
Thanks to Leesa, I am letting go of the free telesummit. Now, I have the confidence, wisdom and recommended resources to create an experience that is priced to offer value to my tribe while providing a return on investment of time and resources. So, telesummit here I come!”
– Karen McMillan, yinpreneur.com
And you’ll also learn:
- The 4 revenue models that work and how to choose the right one for your telesummit
- How to use a car buying technique to price your telesummit so it meets every budget, language, learning style and lifestyle (you’ll kick yourself for not using this sooner)
- How to use a popular event ticket strategy to charge admission for your telesummit
- The simple pricing formula to use if your telesummit is targeted to consumers vs business (use this formula and you’ll NEVER have to swipe someone pricing from their sale page ever again)
- How to handle those who want to register 5, 10, even 25 of their colleagues, peers or direct reports (two of my clients used this pricing strategy and it was so clever that I just had to share it with you)
And you’ll also uncover:
- How one of my colleagues iTunes her telesummit content and how you can use this pricing model to attract attendees
- Why the topic of your telesummit matters and why attendees will pay more to attend certain topics over others
- The magic number you must use in your pricing that’ll help you attract a flood of sign-ups
- The many ways you can make money AFTER the telesummit is over (I mention a few in this training)
- How to answer every objection such as “I can’t afford it” or “I can’t sign up because I’m going on vacation” using this tactic
Download the MP3 recording to your computer or portable media player so you can listen to the gems over and over while you’re in your car, at the gym or have some downtime in your office.
Perfect for the visual learner or for those whose first language isn’t English, you get the transcripts of the content-rich audio seminar. Grab your highlighters and use them to underline those success gems so you never forget them. Get ready to digest the training at your own pace.
“I am putting together my second telesummit and have been struggling with the pricing model for months. After listening to Telesummit Pricing Secrets, I now have a clear vision of what my options are in regards to pricing. I am done with the FREE telesummit model!”
– Sheila Galligan, GoBig2Day.com
Pricing is more than just choosing a bunch of random numbers. There are 3 key ingredients to choosing the right price for your telesummit. Use this downloadable document as your blueprint so you choose a price based on this winning formula.
Many make the mistake of offering only one registration price, but the exciting news is that there are 4 revenue models to choose from. Use any one of these revenue models to meet every budget, learning style, geography or timezone. You’ll never hear “No” ever again!
Whether you’re selling yoga or search engine optimization, you’ll know how to price your telesummit so your audience says “Yes!” to buying a seat. Even if you’re not sure which niche topic to pick for your telesummit, the Niche Topics that Sell will help you choose. The only question you’ll need to ask yourself after skimming this downloadable PDF is “How much do I really want to make and which niche will help me get there?”
When pricing a telesummit, many tell me that they have no clue what actual numbers to use. I put together a cheat sheet that will give you exact prices to use based on your niche market and topic. This cheat sheet uncovers the exact numbers my clients used to make 5 or 6 figures from their telesummit. No one has revealed this before now and I’m happy to make this cheat sheet available to you.
Sometimes, you’ll get resistance from someone who just doesn’t believe they should pay to attend a telesummit. You’ll learn how to transform some of the top pricing objections and turn those fears into cheers. Use this word-for-word swipe file so you know exactly what to say if an objection pops up.
“If you’re looking for proven, effective and fun strategies to make any telesummit a smashing success – not just from a list building standpoint, but financially as well – Telesummit Pricing Secrets is the right investment. Leesa took away all the guess work, so now pricing telesummits won’t be a dilemma to solve, but a process to enjoy so you can effortlessly generate more sales and transform more lives.
“Telesummit Pricing Secrets program contains detailed, concrete, no fluff information on what to consider when designing telesummit pricing, offering 16 different price range options and 4 very powerful revenue models. Leesa is the undisputed go-to expert for virtual event success.”
– Martina Srblin, StarBrandStudio.com
There are dozens of ways to profit from virtual events and you’ll learn how to create multiple streams of virtual event income through countless case studies in this book. You’ll get a copy of this book as a bonus for investing in Telesummit Pricing Secrets.
Click the play button below to hear what Amethyst Wyldfyre, host of 6FigureSpeakersSummit.com, learned from Multiple Streams of Virtual Event Income.
- I know exactly what price to use for my telesummit based on my target market and theme.
- I’m more comfortable offering my list a telesummit for a fee.
- I now get the variety of pricing options for me to choose from.
- I’m now clear that I shouldn’t give away my telesummit for free.
- I’m thankful that I can stand in my power and honor the expertise of my speakers.
I know that it’ll be the best training where you’ll learn how to price your telesummit with confidence. That’s how confident I am that you’ll enjoy all the tactics, handouts, forms and bonuses that I’ve included in this training program.
If after 30-days of purchase you don’t feel that you’re more aware how to price your telesummit with confidence, just let me know and I’ll give you your money back.
I’ve done the research and made the mistakes over the past few years. While some can only guess what pricing to choose based on hosting 1 successful (free) telesummit, the winning pricing formula I’ve developed is based on thousands of hours of virtual event know how.
Whether you want to host a yoga telesummit or a project management one, one targeted at work-at-home-moms or C-level executives, my step-by-step pricing blueprint will work no matter your industry, target market or goals.
If you add all the resources in the Telesummit Pricing Secrets training program together, you would pay over $1000. To hire one of my Certified Virtual Event Managers, it’ll cost you $5000, plus a percentage of revenue. To work with me in a full day strategy session, you’ll pay $1500.
But you won’t pay that for this training.
You get the one hour content rich audio training, the word-for-word transcripts, the flowchart, swipe file, cheat sheet and handouts based on years of testing and research for the low, low price of $197.
- Content-rich audio seminar that you can download to your computer or portable media player so you can listen to the gems over and over (value: $97)
- Word-for-word transcripts that you can print and scribble success notes on. Perfect for visual learners and those who first language isn’t English (value: $197)
- BONUS #1: Pricing Formula Blueprint where you’ll discover the 3 keys you need for telesummit pricing success (value: $47)
- BONUS #2: Revenue Models Revealed that shows the 4 dynamic ways you can make money and fill every need(value: $197)
- BONUS #3: Niche Topics that Sell so whether you’re selling yoga or search engine optimization, you’ll know how to price your telesummit so your audience says “Yes!” to buying a seat (value: $97)
- BONUS #4: Niche Pricing Cheat Sheet to help you choose the right pricing per your niche topic and niche market (value: $497)
- BONUS #5: Telesummit Pricing Objections, a swipe file containing the best responses to the most common pricing objections (value: $97)
- BONUS #6: Multiple Streams of Virtual Event Income, the definitive guide on how to make 5 or 6-figures – OR MORE – from telesummits, video summits and other virtual events (value: $25)
If you have any questions that were not answered above, fill out the form below and we’ll help you decide if this program is right for you.
I’ll also send you a few gems about this program and gentle reminders about upcoming deadlines, if you don’t mind.
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Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average attendee/purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.